Formed in 1991, the Strategic Planning Committee mission is to seek out internal and external issues that impact the real estate industry and develop the association’s mission statement and strategic plan.

The Texas Association of REALTORS® typically writes a new two-year strategic plan or updates its existing plan every other year at a two-day retreat. The current plan centers around four main areas of strategic focus, the four Ps – political advocacy, practical services, professional development, and partnerships.

View the current strategic plan in the Governing Documents section. 


The Texas Association of REALTORS® is the advocate for REALTORS® and private property owners.


  • Innovative and forward-thinking
  • Fosters a cooperative environment
  • Strives to not duplicate services
  • Builds relationships
  • Focuses on results
  • Is the voice for Texas real estate

Four Area of Strategic Focus: The 4 Ps

  • Political advocacy
  • Practical services
  • Professional development
  • Partnerships


  • All members are chosen by the TAR Leadership Team
  • 3-year term
  • 20 members max, including alternates
  • Includes current TAR chairman of the board, secretary/treasurer, secretary/treasurer-elect
  • 1 Real Estate Center rep
  • 1 Association Executive rep
  • Members of the Strategic Planning Committee may not serve on the Recommendations Committee