16 Content Marketing Ideas

Promoting your expertise with shareable content relevant to real estate or your community is a great...

3 Staging Tips That Cost Nothing

A well-staged home doesn’t have to cost a fortune. Try these simple strategies to save your seller...

6 Ways to Tell if Your Retirement is on Track

Don’t let long timelines or seemingly unattainable savings goals dissuade you. Planning for retire...

Year-End and 4th Quarter Data Available in MarketViewer

Real estate data for 4th quarter of 2019 and the full year are now available in MarketView, the excl...

Subscribe to the IRS Small Business Tax Calendar

The Internal Revenue Service has created a calendar of important tax dates for small businesses and ...

Avoid These Mistakes With Your Leads

Leads are the lifeblood of your real estate business. If you don’t carefully work your leads, you ...

Create Your Own Versions of 'That's Who We R' Ad Campaign Graphics to Share

REALTORS® can now create personalized graphics using content from the "That's Who We R" advertising...

3 Ways to Make Listing Presentations Memorable

Whether your listing pitches are a casual conversation or a stand-up presentation with a slide deck,...

Are You Prepared for a Disaster?

It doesn’t take a billion-dollar disaster to harm a real estate business. In fact, a smaller flood...

6 Tips for Better Negotiations

Effective negotiation doesn’t have to be a trade-off between getting the best outcome and being we...

Are There 'No-Risk' Areas on Flood Maps?

Everyone lives in an area with some measure of flood risk, according to Gilbert Giron, of the Federa...

Optimize Your Website for Voice Search

Website search engine optimization (SEO) efforts have long been designed around keywords. Your busin...

Are You Projecting the Right Image?

People form opinions about you based on all kinds of cues. If you’re not careful, you may unintent...

Would You Tell Prospects What You Don't Offer?

When you're pitching your services to a prospect, you probably focus on the benefits you can provide...

5 Basics of Persuasion

Persuasion is part of your job, whether you’re convincing someone to work with you or explaining why the seller should accept your buyer’s offer. Here’s how to be more persuasive.

How Much do iBuyers Cost Sellers?

A new study of technology-driven companies that offer to purchase homes directly from consumers—al...

How to Hold Sales Meetings That Sizzle

Your sales meeting is the culture point of your office or company. Have excellent sales meetings and...

Would Personalization Help or Hurt Your Marketing?

With consumers increasingly alert to issues surrounding the use of their personal information, tailo...

3 Ways to Limit Risk With Public Wi-Fi

You often have to do work in places other than your office. It's convenient to connect to a public W...

How to Generate Leads With Digital Products

E-books, checklists, guides, and other downloads or exclusive content can be used as digital product...