As consumer expectations continue to rise, brokerages must differentiate themselves by delivering a better overall experience in every aspect of their brokerage operations. What differentiates your real estate brokerage? The information you provide to consumers? Thanks to the internet, much of it is already available to consumers; your agents? With dozens, or even hundreds, of independent contractors to control, depending on your agents to provide market differentiation is unreliable. The actual real estate transaction? Due to laws and regulations, real estate transactions are pretty much the same across the board. The mortgage and settlement process? Ditto! Like real estate transactions, they’re indistinguishable between brokerages. This session delves into the factors and influencers that commoditized the real estate transaction. Jose explores how brokers must take cues from business innovators, in and out of our industry, and then apply those strategies to meet expectations consumers have when dealing with a real estate brokerage. Participants will leave with a better perspective of how they must engage consumers online months before they are ready to buy, what consumers are looking for when they engage you online, how they expect you to communicate, what your offices should look like, and what business process systems you should have in place to pull it all together. The companies that are delivering better experiences are gaining market share and profitability. Why can’t that be you?