Want to Promote Your Expertise with Shareable Content?

30 Ideas for Your Newsletter, Blog, and Social Media PostsPromoting your expertise with shareable content relevant to real estate or your community is a great marketing technique. Here are 30 topics to try, and some may be a springboard for other ideas. Explanations of steps of the buying, selling,or leasing process Insider tips on listing photography (best time of day or weather for taking photos, home features that are the most popular to highlight) Staging and decorating tips Local market statistics Types of mortgages Homebuyer assistance programs Ways to boost a credit score (see Share This for help) Common seller mistakes Common buyer mistakes Tips for sellers while their home is on the market (flexibility about showings, hiring or scheduling for regular house cleaning, storing extra furniture to open the space) Seasonal tips on locals' favorite nearby destinations, like pumpkin patches, tree farms, or holiday light displays List of locals' favorite photo spots (park for family photos, graffiti wall for Instagram shots) Tips for buyers on staying organized and focused during their home search Where your market data comes from and what makes it accurate Basics of home inspections Explanation of title insurance Resources for new residents (contact information for the electric and gas companies) List of community recreation centers in your farm area List of dog parks in your community List of hiking/biking trails in your community What to expect at closing Simple repairs that will give sellers the best return Tips from a local company about how to maintain HVAC systems The difference between a REALTOR® and a license holder who is not a member Interesting historical facts about your city Restaurant and business openings in the area Where to take out-of-town visitors to best showcase your community Information on local sports leagues for kids and adults (kickball leagues, soccer leagues) Upcoming events in your community (high school sports and farmers markets) School information from the local district (first and last days of school)