Can I use the term "REALTOR®" in connection with my team name?
No. While the term may be used in connection with your personal name and firm name, that doesn't extend to team names. Teams function as groups within a firm—and do not qualify for the use of the term REALTOR®, according to NAR.
Members who are part of a team can still use the term in connection with their personal name or firm name but not as part of it. Use punctuation to separate your name or firm name from the term REALTOR®: John Smith, REALTOR®.
What about using REALTOR or Realtor as part of an email address, as “firstname.lastname@example.org?”
A Q&A addressing website domains (and, thus, email addresses) will publish on Monday.
Hi Linda – did you get a response to this question? Thank you. My email address for years has been email@example.com 🤔
Whoever passed that rule has some real AR issues.
Absolute nonsense. Are the deciding bodies behind the decisions affecting REALTORS® ever justified? Or do they just make rules up that serve them at the expense of their members? The level of complexity of these rules is utterly ridiculous and ostensibly pointless.
Gee, Can the NAR make things any more difficult? They are as bad as the gov’t.
I don’t think ” NAR make things any more difficult.”
This is getting to be too much, it’s like every day there’s a new rule on advertising.
This is NOT a new rule. It’s simply a reminder of what you can and cannot do if you want to be a REALTOR. Did you know you CANNOT have the word REALTOR as a part of your company name. If you see it, and you will, it’s a violation that’s in the NAR’s Marks Manual. It’s also a TREC violation for using a copyrighted term in a company name without permission. NAR does not give permission to anyone for the use of their trademarked words AS A PART OR IN Company Names. Not new, has been since 1949 est.… Read more »