Can I use the term "REALTOR®" as part of my firm’s name?
No. The term REALTOR® can only be used in connection with—not part of—a firm’s name. Filing a firm name such as Chiltepin REALTORS®, Inc., is unacceptable. However, advertising as Chiltepin, Inc., REALTORS® is acceptable because in the advertisement, a comma separates the firm’s name from the term REALTOR®. Advertising as Hey Y’all, REALTORS® is also correct because it has a comma between Y’all and REALTORS®, but you also cannot file Hey Y’all, REALTORS® as a firm name.