Since a large part of the real estate business is solving problems, establishing trust with current or prospective clients is key. One way to build credibility is to showcase your knowledge through explainer videos.

What Are Explainer Videos?

Explainer videos are short videos—one to two minutes—that break down information in an easy-to-understand and entertaining way. Topics can range from what makes your business different to answering questions about the real estate process. The videos typically consist of animation, graphics, text, or a presenter-style speaker.

How Do You Create One?

While there are agencies you can hire that are skilled in creating animation, simple explainer videos can be made using PowerPoint or a similar-type presentation tool.

If you are making one yourself, spend the time to develop a script ahead of time so that your message sounds confident and focused. After entering your content into the slides, you can insert music or record a voiceover. Don’t forget to add a call to action at the end to encourage your audience to contact you for more information.

To turn the slides into a video file, choose the Create a Video option under the Export tab. When finished, share your explainer videos on your social media channels, website, and in your emails.

By creating explainer videos that address problems and offer solutions, you can establish yourself as a trusted go-to source.