LinkedIn is a social media platform for building professional relationships and gaining new leads. With over 310 million monthly active users, it makes sense to include it as part of your marketing plan.
Here are some simple strategies to help you get the most out of the powerful networking tool:
- Sell Yourself Upload a professional headshot and use the headline to describe what you offer and your specialty. In the profile section, showcase your accomplishments and accreditations.
- Demonstrate Your Knowledge To start conversations and establish yourself as an expert with your network, post on your newsfeed about your recent closings, information on the current market, and articles on industry trends. Also, join real estate or local discussion groups to answer questions and engage with prospective customers.
- Expand Your Network Send a personalized message to your connections asking for referrals, recommendations, and introductions. You can also search the “people you may know” section and reach out to those within your industry and similar interests.
- Ask for Endorsements Testimonials help build trust and confidence with potential clients. Ask your connections to leave a recommendation about your qualifications and skills. But don’t forget to return the favor!
If you don’t already have a LinkedIn account, click here to set one up to increase your reach and lead generation.