Texas REALTORS® is telling consumers to “Look for the R” as part of the association’s annual advertising campaign promoting members.

The campaign will last through the summer with messaging that builds on NAR’s consumer advertising campaign, which began with the “That’s Who We R” message. Ads will be featured across the web, social media, internet and terrestrial radio, and billboards in high-traffic areas in select markets.

The “Look for the R” campaign tells consumers that REALTORS® are the reliable resource who can help with real estate market data, negotiations, and advice. No matter what type of transaction people are considering—commercial, residential, land, vacation home, leasing, selling, buying—they should “Look for the R” to ensure they are dealing with en expert.

Materials from the campaign are available to view.