New Ways Commercial Professionals Can Use RPR

Commercial professionals now have the option to include traffic counts in RPR Commercial Property and Trade Area Reports. The data will display actual historical counts and projected counts. Projected counts are based on the last published traffic count, local area trend data, and updated demographic information.

Commercial real estate professionals can use the new data to:

  • Identify and understand traffic patterns and historical trends
  • Analyze and forecast potential customer traffic to detect high-demand opportunities
  • Evaluate locations for retail facilities, restaurants, real estate developments, cell phone towers, billboard advertising, and more.

Learn more about how RPR can work for commercial members at