To better align the state association with those we represent, the Texas Association of REALTORS® is refreshing its brand. Part of that refreshed brand will be a name change from the Texas Association of REALTORS® to Texas REALTORS®.
Extensive research and feedback contributed to the brand strategy. Multiple surveys collected more than 1,000 responses from consumers and more than 6,600 responses from members about how to best represent the association’s mission and contribute to members’ success.
A soft launch of a new brand is expected before January 1, and we will provide further updates throughout the process.
Many thanks to those who have invested their time in this process, especially those members volunteering on our brand advisory group:
- Ward Arendt, Houston
- Linda Bastraw, El Paso
- Sandy Bednar, Austin
- Cindi Bulla, Amarillo
- Jef Conn, Lubbock
- David Alan Cox, Collin County
- Christy Gessler, Williamson County
- Mary Ann Jeffers, San Antonio
- Larry Johnson, Arlington
- Kendra Norwood, MetroTex
- Marcus Phipps, Harlingen
- Deborah Spangler, Houston