To better align the state association with those we represent, the Texas REALTORS® is refreshing its brand. Part of that refreshed brand will be a name change from the Texas REALTORS® to Texas REALTORS®.
Extensive research and feedback contributed to the brand strategy. Multiple surveys collected more than 1,000 responses from consumers and more than 6,600 responses from members about how to best represent the association’s mission and contribute to members’ success.
A soft launch of a new brand is expected before January 1, and we will provide further updates throughout the process.
Many thanks to those who have invested their time in this process, especially those members volunteering on our brand advisory group:
- Ward Arendt, Houston
- Linda Bastraw, El Paso
- Sandy Bednar, Austin
- Cindi Bulla, Amarillo
- Jef Conn, Lubbock
- David Alan Cox, Collin County
- Christy Gessler, Williamson County
- Mary Ann Jeffers, San Antonio
- Larry Johnson, Arlington
- Kendra Norwood, MetroTex
- Marcus Phipps, Harlingen
- Deborah Spangler, Houston
What a waste of money. How much is this costing us?
waste of money
What’s the reason for this change ? I as a Broker, cannot see the point !
Sounds like busy work to me!
So how does this branding change affect consistency with the local and national associations? Are they changing their names as well?
Leave it alone
Waste of money
As we say in Texas….If it Ain’t Broke, Don’t Fix It.
Waste of time & Money, if you have that much money…lower your annual fees to the members.
It does say they volunteered so hopefully not too costly. I think it’s important to stay up to date and look forward to seeing what they came up with. It will be nice not to hear T-A-R pronounced “tar” since now it’s just “Texas Realtors”.
Sounds like we go from being a working group of professionals to just a job discription for all. I don’t like it.
Spend your time thinking of ways to lower our dues. I don’t care about titles (what’s in a title?) but I do care about what’s in my pocketbook. Also, is this the only thing you can do with your time? It’s not a constructive change. How many free lunches/dinners did this get you?
Amen to all previous comments! Waste of time and money. By definition, an association is ” a group of people organized for a joint purpose”. By removing the word “association”, are we eliminating the purpose! Just asking!
I like it. My background is Marketing, I see Texas Realtors as a more descriptive and substantive name. Thank you.
Association – a group of people organized for a joint purpose. So, you eliminated what we were, initially, organized to be?
Is NAR changing? Is HAR (Houston Association of Realtors) changing? It seems odd that TAR would change and not be consistent in branding as similar groups are? What is the point of this? It seems like it will be a lot of work to change branding, literature, and mindsets. 🙁
Hey … some people will do “anything” for a free lunch
In the 20 years I’ve been a Realtor, I have NEVER been asked “Are you a member of TAR?” . Yes, there’s value in joining professional associations, but we shouldn’t be forced to join, like some unions. You join associations by choice. With TAR, You HAVE to join and pay dues – sounds like a union to me.
Agree strongly with the majority of comments here. This name change is a big waste of time and money, and the new name is less appropriate.
Agree with the strong majority here. This name change is a big waste of time and money, plus the new name is far less appropriate than the original.
As for the excuse given about how this will “ better align “ the association with those they represent? Pure hog wash!
Let’s sooner keep the original name and apply the savings to lower fees.