Successful sales and marketing professionals know that you can’t influence people’s behavior until you understand. Entrepreneur magazine outlines five common human tendencies, listed below, and explains how to use them to get consumers to hire you.

  1. People will do more to avoid loss than to gain pleasure.
  2. People are naturally inquisitive.
  3. People are interested in themselves.
  4. People believe what they want to believe.
  5. People are naturally lazy.