Hashtags organize social media content and can make your own marketing more discoverable to consumers. But while hashtags can seem ubiquitous on social media, using them effectively takes strategy. Use these tips to align your hashtags with your target consumers on social media. 

Location-Based Hashtags

If your business is focused on a farm area or specific neighborhood, target location hashtags, including ones referencing your city, neighborhood, landmarks, school district, and any local nicknames for the area with possible derivatives. Browse posts with geolocation data for the area to see what hashtags others are using and research which seem most active. 

Style-Based Hashtags

If your marketing focuses specific types of properties—luxury homes, coastal properties, or modern homes, for example—narrow your hashtags to the categories where your content is the strongest and close derivatives. For example, if your marketing focuses on modern homes, you can add hashtags that reference closely-related styles like International and Art Deco or notable architects—especially ones who have properties in your area. 

Self-Branding Hashtags

You may also choose to focus your marketing on building your own brand, including a hashtag for your brokerage, team, or personal brand. Consistently using your brand hashtag can build an easily browsable archive of content for potential clients.

General Real Estate-Related Hashtags

#DreamHome, #InstaHome, and #CurbAppeal are examples of popular hashtags related to homes and real estate. Using hashtags like these—or popular tags associated with media brands, such as #f52Home, #SunsetMag, #Dwell, and others—can potentially garner more views of your content, but your posts may also get quickly buried in the feeds for those popular hashtags. You also need to consider whether the audience you’re reaching is furthering the goals of your marketing, whether that’s generating calls and leads or building your brand’s following.