Agents who are sponsored by business entity brokerages have called to ask if they must include the designated broker’s name in their advertisements. The answer is no. The TREC rules consider the entity name shown on the business entity brokerage license to be the “broker’s name” for the purpose of complying with TREC’s advertising rules. Additionally, a DBA of the business entity, if registered with TREC, may be used to satisfy the broker’s name requirement. The name of the designated broker for a business entity is not required to be included on the advertisement.
—Ryan Bauman, staff attorney
The real issue here is in Texas the name of the Company or DBA, should be worded BROKERAGE and BROKER should be the name of the designated broker.