Looking for another way to distinguish your brokerage from others? Explore small-business certifications offered by your city’s business resources office or other reputable certification sources.
For example, minority-owned, women-owned, and persons-with-disabilities business enterprises in Houston can get certifications through the Office of Business Opportunity. Austin’s Small and Minority Business Resources Department Certification division offers Minority and/or Women-Owned Business Enterprise certification. And veteran-owned businesses can register with the Texas Secretary of State, and may even be eligible for an exemption from certain filing fees and Texas franchise tax for the first five years of operation.
Once you get your certification, use it in your marketing. You’ll start attracting consumers who want to support businesses like yours in your community.