Photos help draw more interest to your listings. However, if they aren’t taken correctly, they can give a potential buyer the wrong impression. If you hire a professional or do it yourself, consider these four questions when taking photographs for your real estate business.
How is the Lighting?
A dark picture can make a room look old or dingy, while one that is too bright will make it hard to see the details. Even though your camera has an automatic flash, you shouldn’t always rely on it—the harshness could cause unwanted shadows. Instead, test a few combinations with the flash, indoor lighting, and natural light to find the right balance.
Is Anything Distracting?
Before taking the picture, double-check the details. Are the toilet seat lids closed? Are there trash bins or cars in the driveway? Even too many books on a coffee table can make the space look cluttered and less appealing.
Are You Being Misleading?
A wide-angle shot is a great way to showcase confined spaces like bathrooms or small bedrooms. But using too wide of a lens can change the proportions, distort, or misrepresent the size of a room—setting incorrect expectations.
Are You Highlighting the Right Features?
For example, is the photo drawing the eye to a vase of flowers rather than the new flooring? Try changing the composition or different staging to ensure the home’s best assets aren’t overlooked.
Always take more photos than you need to give yourself several options to choose from.
So many agents take pictures w/ the toliet lid up.
YES! So annoying and unprofessional! Please — make sure the toilet lids are down! Thank you!
Agree, with the roll of TP sitting on the counter. My pet peeves.
Need to show NORTH orientation on any Aerial photos.
Hire a professional! Professionals hire professionals!! I don’t know why a seller would pay an agent and they don’t even get professional photography!!!
More is not always better. Keep in mind that some photos may convince a prospective buyer NOT to look at a property.
Professional photos truly “pay for themselves”.
When listing a property “as-is”, in need of TLC, or an REO, do you recommend only taking pictures that highlight the positive features of the property? Or do you include pictures that also show the negative features?