Online communities are a great place to share information, offer advice, create relationships—and of course, gain more leads. Consider these four strategies for making the most of your virtual networking to grow your real estate business.

Choose Wisely

Besides local Facebook groups, there are many neighborhood groups and forums to choose from, such as Reddit, LinkedIn, Nextdoor, and City-Data. Since you want to engage authentically, research which ones have the most relevant conversations to your specialty.

Look for Ways To Stand Out

Share your unique perspective and expertise. For example, your response may have a bigger impact if you live in the area that the question is about or if you have recently solved a similar issue.

Drive Traffic to Your Site

Frequently asked questions can make great topics for blogs or YouTube videos. Expand on some of the more popular discussions to provide extra value and establish credibility.

Learn From Others

Is someone asking about a neighborhood or area you aren’t familiar with? Don’t be afraid to ask questions to learn more. Reaching out will give you more exposure.

And remember, it’s not just about networking with potential clients. There may be other people in the industry that you can collaborate with on future projects.