Focus on single-family homes and schools. Gen Xers still have kids, so convenience to schools carries weight. And 87% of Gen X buyers purchased detached single-family homes.

Find their family and friends. Research shows that while younger buyers were more likely to need a larger home or move for job relocation, Gen Xers want to be closer to family or friends.

Keep a sense of urgency. Gen X sellers are likely to have wanted to sell their home earlier but waited because it was worth less than their mortgage. Now that the market is stronger, emphasize the timeliness and the fact that interest rates are on the rise.

Get more advice about working across generations in Bubba Mills’s article in the August issue of Texas REALTOR® magazine.