What’s considered an ad?

It’s any form of communication by or on behalf of a license holder designed to attract the public to use real estate brokerage services. This includes publications, brochures, radio or television broadcasts, business stationery, business cards, displays, signs, billboards, and all electronic media—email, text messages, social media, and websites.

The only exception to the advertising rules is communication between a license holder and his or her current client.

What do my ads have to say?

All license holders’ advertisements must include the license holder’s name or team name. Ads also must include the broker’s name in at least half the size of the largest contact information for any sales agent, associated broker, or team name contained in the advertisement. The broker’s name can be the name on the broker’s TREC license, an alternate name registered with TREC (if the broker is an individual), or an assumed business name registered with TREC. Contact information can be anything used to contact a license holder, such as the license holder’s name or phone number.

Do these same rules apply to commercial real estate brokers and salespeople as well?