Social media best practices can guide your online activity, but ultimately, showcasing the personal traits that win you repeat clients and referrals is the best way to earn a more valuable, engaged audience on Facebook, Twitter, and other channels.
Simply put: Be social.
Here are three ways to increase your social engagement:
- Put your personality on display by writing posts that reflect the energy and tone you bring to in-person meetings.
- Post less about yourself and more about your value to clients (for example, details of your marketing successes or snippets of the type of market research you provide).
- Engage visitors in two-way conversations whenever you can.