Nextdoor, a popular social media platform for people to share information within their neighborhoods, has been testing a new real estate section and selling sponsorships to real estate agents. The first 10 test markets include Austin, Dallas/Fort Worth, and Houston, and the company plans to expand to other markets if the demand is there.

The company says that one to four agents can sponsor each ZIP code depending on the number of Nextdoor members and demand. Other opportunities for agents include a free local page and paid branded listings.