You build your real estate business by marketing, showcasing your professionalism, impressing buyers, and nailing listing presentations. Here are ways REALTORS® Property Resource (RPR), a member benefit from NAR, helps you achieve those goals. 

Easily Create Impressive Reports

You can create colorful, client-friendly real estate reports with RPR. RPR allows you to brand reports with your name, photo, brokerage, and contact information. You can even add your own pages, such as testimonials, sales history, and your biography. The reports you create can be texted, emailed, or printed from your computer, smartphone, or tablet.

Access Trusted Data and High-Quality Tools On-the-Go

With the RPR app, you have exclusive access to accurate property data and reports that improve your productivity wherever you are. With the free app, you can instantly view on- and off-market properties, leases, valuations, tax and mortgage info, distressed data, flood zones, mapping, demographics, schools, neighborhoods and market trends—all from your iOS or Android device.

Use Pricing Precision to Nail Your Listing Presentation

Pricing a potential listing with precision is the key to a successful listing presentation. Sellers want to know you’ve got a keen sense of the market, including expertise in determining value.

What makes RPR’s comp analysis tool stand out is its exclusive REALTOR® Valuation Model and refinement tools. As the only REALTOR®-owned automated valuation product, the RVM goes beyond the traditional AVM by incorporating listing and sales data from the MLS into the equation.

RPR’s comp analysis tool also allows agents to refine the value of a property by adjusting its basic facts, calculating the return on home improvements, and altering the price to reflect needed improvements.

Take all of this data and put it into RPR’s professional-quality Seller’s Report, which includes your customized report cover, details of the subject property, local market conditions, side-by-side property comparisons, a pricing strategy, and a worksheet for estimated seller proceeds.