In 2016, 10% of first-time buyers in Texas first met their agent when visiting an open house, according to the 2017 Texas Homebuyers and Sellers Report. That is twice as many as first-timers nationwide.
If you’re among the 50% of Texas agents using open houses to attract potential buyers, you may also have opportunities to generate leads. (Remember to confirm a prospect isn’t already another agent’s client.)
Maybe you’re already providing fliers with your name and contact information for any visitor to take. Try displaying only one copy of the most enticing reports you think people would like to review, like market or neighborhood reports from REALTORS® Property Resource (RPR). Offer to email or text these displayed reports or more customized data rather than have prospects take your only copy.
It might be discouraging when some open-house visitors are just curious neighbors, but instead of discounting them, get their attention. You already know they’re interested in what neighbors’ homes are selling for, so use the RPR app to pull up comparable property information or other stats that will help them feel in the know. Then, offer to send them an RPR Mini Property Report for their own home or a more comprehensive Market Activity Report.