There is no simple recipe on how to become a successful real estate agent. It takes hard work, but it always starts with investing in yourself.
Taking stock of your character traits requires honesty and courage. In the real estate industry, there are several traits that we see over and over again in our top selling agents.
Do these traits listed here describe you? If not, it’s time to get to work.
Are You Consistent?
Real winners are often consistent winners. They bring in the big numbers every month, every quarter, and every year, year after year. Great real estate agents don’t rest on their laurels after posting one great month. They continue doing whatever it was that contributed to that great month and they don’t stop. From appearances to attitudes to processes, consistency is crucial.
Are You Persistent?
A persistent real estate agent learns from mistakes and gets back to work. They don’t use setbacks as a reason to throw in the towel. From following up on leads to editing scripts and finding a way to make clients happy, real estate agents need to demonstrate persistence in every aspect of their business.
Are You Focused?
Successful real estate agents know what they want. They work toward a set of measurable goals. Go ahead and set a sales goal. Now, set a more aggressive stretch goal. If you aim for the stretch goal, you will likely end up somewhere between the sales goal and the stretch goal. Shooting for the moon and landing in the stars is not a bad place to be!
Do You Pay Attention?
Many real estate agents believe they can become more effective by improving their closing skills. But truth is these agents end up turning off prospects by trying to prove how great they are. Instead, agents need to focus on the clients’ needs. This starts with active
- Encourage: “Please tell me more about … ”
- Clarify: “When did that happen … ?”
- Normalize: “I’ve had other clients who … ”
- Empathize: “I can appreciate that … ”
- Solicit: “I would like to hear your thoughts on … ”
- Validate: “I appreciate your willingness to … ”
Are You Willing to Be Supported?
Who are you going to thank at the winner’s podium? All medalists have supporters to thank, whether it’s a colleague, coach, or mentor. Not only do effective agents have a solid network of support, they know how to ask for help when they need it. They know that asking for a professional second opinion pays big dividends. Surround yourself with talented people and ask for help when you need it.