In 1996, Bernice Ross, a Texas REALTORS® instructor and real estate coach, was a psychology professor and running the training program for a real estate brokerage with thousands of agents. A chance suggestion that she check out a coaching program led to her enrolling in its training program, completing 2,500 hours of coaching experience, and becoming a Master Certified Coach with the International Coaching Federation.
Experienced real estate professionals may come to the idea of coaching through different paths—mentoring, brokerage training programs, subject matter consulting, etc.—and the following steps are good places to start for anyone considering a foray into real estate coaching.
Become an Instructor
Completing the requirements to teach real estate courses through a REALTOR® association or real estate school adds to your accomplishments and gives you firsthand experience with the communication skills needed to successfully transfer your knowledge. Teaching also increases your name recognition if students decide to pursue coaching in the future.
Obtain a Coaching Certificate
Coaching is its own specialized field, and just as real estate professionals use the training and proof a designation provides to attract clients, obtaining a coaching certificate can burnish your credentials and better equip you for the role.
Develop a Unique Curriculum
Finding your niche and developing a unique curriculum enhances your value proposition to clients and separates you from other coaches. A niche can also play into how you market yourself. For example, if you’re an expert in social advertising, that should be where you find your clients, and if you specialize in the motivational aspect of the business, speaking engagements may be the best venue to showcase your skills and reach prospective clients.