Do you use TikTok in your real estate business? Texas REALTOR® may want to interview you for an upcoming article. Send an email to with the subject line “TikTok.”

If you think TikTok is full of teens posting lip-syncing videos, you wouldn’t be wrong. But the popular app can also be a fun and innovative way to market your business to an older audience.

More than half of U.S. TikTok users are 30 or older, according to recent estimates by research and analysis firm Statista. Worldwide usage of the app has topped 1 billion people, with about 130 million active users in the U.S. Here are some tips to consider if you’re interested in getting started on TikTok.

Show Off Your Best Listings

One way agents use TikTok is by showcasing listings. It’s important to highlight top selling points to quickly catch your audience’s attention. That will make viewers more likely to scroll through your page, give you a follow, and reach out if they’re looking to buy or sell a home.

Give Helpful Information

TikTok is full of creators sharing useful advice on just about anything. You can use the app to give simple but useful tips to users on a variety of real estate topics. Consider making short videos with information that isn’t widely known but comes in handy when buying, selling, or renting a home. You might also provide info on how to get started and be successful in the real estate industry or even share lighthearted content relating to the profession that fellow agents may enjoy. Keep in mind, though, to not post content you wouldn’t want potential clients to view.

Use Hashtags

Hashtags are a great way to boost content on most social media platforms, including TikTok. These tags make your content easier to find when users search a specific word or watch a lot of videos about certain topics. Include hashtags you think users might search if interested in real estate. Examples include #realestate, #forsale, #homeforsale, #property, and #openhouse. You may also want to include the name of your city, area, or neighborhood, and the name of your business, brokerage, or team.

TikTok: The Basics

  • Before you can post your own videos, you must download the app and create an account.
  • You can record videos from 15 seconds to three minutes long. You don’t have to record everything at once; you can record short snippets and save unfinished TikToks to be posted later.
  • Like other social media apps, TikTok uses an algorithm to show users’ content. Every user has a For You Page, which is populated with videos selected by the algorithm.
  • Users don’t have to rely on their For You Page to watch content. They can also follow creators or search for topics of interest.