To better align the state association with those it represents, the Texas REALTORS® is updating its brand. Part of that refreshed brand will be a name change from the Texas REALTORS® to Texas REALTORS®. The last time the association made changes to branding was 1996.
The updated branding comes after extensive research and feedback, including input from an advisory group of 12 Texas REALTORS® from across the state. The research also included more than 6,600 responses to member surveys and lengthy one-on-one interviews with members and staff.
In addition to a new logo, the refreshed brand relies on messaging that emphasizes the association’s position as a leader in all aspects of real estate, and an association that is committed to its members’ success.
Look for association materials to reflect the new brand in 2019 as printed and digital materials get updated.