You might already have a personal LinkedIn account to network and keep in contact with those you’ve done business with, but don’t let that stop you from creating a free company page. The extra page will give you additional exposure to attract new clients, find employees, and establish more credibility.

How do you create a company page?

Log into your personal LinkedIn account and click the Work button located in the top right. Next, click Create a LinkedIn Page, then select Company to get started filling out all the necessary information about your business. Use relevant keywords and phrases in the About Us section to make it easy for people to find your real estate business through the search function.

How do you use it?

  • Broaden your reach. Encourage your contacts and your colleagues to follow. When they comment or engage on one of your business posts, their followers will see it—increasing your company’s exposure.
  • Be interesting. Share relevant real estate-related news, MarketViewer reports, housing trends, and upcoming listings. If you have a blog or YouTube channel, cross-promote your content.
  • Make your reputation part of your branding. People want to do business with people they like and feel they can trust. Show off your workplace culture by highlighting your team members’ reviews, testimonials, and other business achievements.
  • Get your followers involved. Do you have a job opening, volunteer opportunity, or an upcoming event? Let your followers know and give them reasons to join you and your organization.

Like with other social channels, it is important to post consistently to increase the awareness of your business. Whether it’s once a week or once a month, make a commitment that you can keep.

As always, make sure to follow TREC advertising rules, the Code of Ethics, and fair housing laws.