An advertising campaign launched in June by the Texas REALTORS® tells consumers that, no matter what type of real estate transaction they’re contemplating, talking to a Texas REALTOR® is the place to start. The campaign consists of online ads, over-the-air and internet radio, video, social media, email, and online search engines. It targets consumers interested in residential, commercial, property management, and farm and land transactions. The campaign, which also includes Spanish ads, stresses that Texas REALTORS® are the trusted professionals who can help with price, negotiations, and advice.