The photo and video social-sharing platform Instagram recently launched a new feature, IGTV, that will allow users to share videos of up to an hour in length. Videos uploaded to Instagram previously had to be under one minute, but IGTV, accessed through a new button in the top right corner of the existing app or through a new standalone app, is designed specifically for long-form, vertical videos.
You can now post entire video home tours, longer messages, and other videos that would benefit from the shelf-life of living in your IGTV channel and vertical orientation, which is the most natural way for mobile users to watch video because of the portrait orientation of most apps. With Instagram hitting
1 billion global users in June and growth outpacing Facebook and Snapchat, the platform represents a growing opportunity to reach consumers.