When advertising, be sure to follow all pertinent TREC rules, fair housing laws, do-not-call rules, and the Code of Ethics. You can find advertising FAQs at texasrealestate.com/faq. Do-not-call model policies are available for download at texasrealestate.com > For REALTOR® Members > Legal & Ethics > Manuals and Guides.
Generating new leads is key to growing your business. A strategic way to increase awareness for your brand is to utilize a variety of push and pull marketing tactics.
What does it mean to push and pull?
Push Marketing is when you actively reach out to educate prospects about what your business offers. This technique is beneficial when just starting out, expanding into a new area or niche, or promoting an offer. While these efforts typically cost money, you have more control over who you target, and it can have a quicker rate of return. Some methods of push marketing are:
- Cold calls
- Direct mail
- SMS (text)
- Pamphlets or brochures
- Google Ads, social media ads, or other paid advertisements
- Promotional emails.
Pull Marketing organically attracts prospective customers seeking specific information or services to your business. The interest is created by producing solution-driven content and focusing on fostering engagement. Even though this technique may take longer to achieve results, it is a low-cost way to build relationships. The different channels to showcase your expertise and establish your credibility are:
- Social media
- Whitepapers or educational downloads
- Reviews, testimonials, and word-of-mouth (online and off)
- Educational emails.
By developing a marketing strategy with a mix of both tactics, you can increase your chances of reaching more customers, fulfilling their real estate needs, and achieving your business goals.