Writing an e-book can be an effective way to reach and convert your prospects into clients. Publishing one is simple, inexpensive, and gives you credibility as a field expert. All you need is a program that will save a document to a PDF, (e.g., Word, Pages, or Acrobat), good information to share, and an audience to share it with. Attach that file to emails, send as a thank you for attending an open house, print it as a brochure—the possibilities are endless. And remember, it doesn’t have to be fancy, just informative. Check your spelling and grammar, but most important, say something worthy of their time and that shows you’re a local real estate expert.”

Bubba Mills is the CEO and owner of Corcoran Consulting and Coaching, Inc. Contact him at 800-957-8353 or successteam@corcorancoaching.com.