Budget-Friendly Ways to Get Attention

Advertising can increase your business, but there are also many low-cost ways you can make a big imp...

15 Content Marketing Ideas

Promoting your expertise with shareable content relevant to real estate or your community is a great...

How to Keep Buyers Engaged When They Pause Their Search

Some buyer clients may change their minds and decide they're not ready to buy a home. Just because ...

Fact or Fiction? Your Social Media Accounts Must Link to Consumer Notices

Fact or fiction? If you use your social media accounts for real estate business, the Texas Real Esta...

Stop These Unproductive Practices

You’ve probably heard that 20% of your efforts produce 80% of your results. That’s great that s...

REALTORS®, Racism, and Social Media

A fellow REALTOR® has posted racist content on social media. Is there a process in place for me to ...

When to Delete a Social Media Post

Your social media accounts can be the first thing people see when they search for you on the interne...

DIY Advertising Math: Learn How to Calculate CTR, CPC, ROI, and More

Making the most of your advertising dollars means understanding the ways ads are measured. The formu...

How to Effectively Use Hashtags in Your Social Media Marketing

Hashtags organize social media content and can make your own marketing more discoverable to consumer...

15 Ways to Tidy Your Social Media Presence Ahead of Spring Homebuying Season

As spring homebuying season nears, it's a good time to review your social media presence for what po...

4 Ways to Improve Your Social Media Marketing

Remember Existing Clients You want to sell your listings and attract new clients, but don't ignore ...

Fact or fiction? Your social media accounts must link to consumer notices

Fact or fiction? If you use your social media accounts for real estate business, the Texas Real Est...

How to use Twitter's new 280-character limit effectively

Twitter recently doubled its long-established 140-character limit per tweet. The move is intended t...