How to Establish a Quick Connection with Prospects
Humans are far more receptive to emotions and stories than facts. When you're making the case for re...
Put Yourself at the Center of Networking Events
Think about how many networking opportunities you’ve had in the past few months. You may have foun...
4 Ways to Improve Your Social Media Marketing
Remember Existing Clients You want to sell your listings and attract new clients, but don't ignore ...
2 Easy Strategies to Build Your Email List in 2019
This post by was written by contributor Aleksandra Missbrener. Don’t underestimate the power of a...
Boost Your Marketing With A Small-Business Certification
Looking for another way to distinguish your brokerage from others? Explore small-business certificat...
Improve Your Marketing With Insights Into Human Behavior
Successful sales and marketing professionals know that you can't influence people's behavior until y...
3 Ways to Cater to Gen X Clients
Focus on single-family homes and schools. Gen Xers still have kids, so convenience to schools carrie...
Are Open Houses Useful or a Waste of Time? Yes
Neighbors often love open houses. They'll wander in, check out the kitchen and bathrooms—wow, that...
Improve your professional bio in 3 easy steps
Follow these three steps to create a persuasive, all-purpose bio you can use for website profiles, m...
3 ways to revive a stale listing
Not sure why your listing has received little or no attention? It's probably priced wrong. But if yo...
Why you should send email on Sunday
Whether you're busy with showings or taking the day off, your email marketing should be working on S...
Don’t be seen as a spammer when sending marketing emails
Everyone complains about too much email, but it’s still an effective way to reach prospects and cl...
When it’s 100 degrees outside, flaunt your listing’s excellent energy audit
Have you seen more listings of properties with energy-efficient features? Proof of these features’...
Four mistakes to avoid with your Facebook ads
Your potential clients are on Facebook, so it makes sense to advertise there. But before you promote...