3 Ways to Cater to Gen X Clients
Focus on single-family homes and schools. Gen Xers still have kids, so convenience to schools carrie...
Are Open Houses Useful or a Waste of Time? Yes
Neighbors often love open houses. They'll wander in, check out the kitchen and bathrooms—wow, that...
Improve your professional bio in 3 easy steps
Follow these three steps to create a persuasive, all-purpose bio you can use for website profiles, m...
3 ways to revive a stale listing
Not sure why your listing has received little or no attention? It's probably priced wrong. But if yo...
Why you should send email on Sunday
Whether you're busy with showings or taking the day off, your email marketing should be working on S...
Don’t be seen as a spammer when sending marketing emails
Everyone complains about too much email, but it’s still an effective way to reach prospects and cl...
When it’s 100 degrees outside, flaunt your listing’s excellent energy audit
Have you seen more listings of properties with energy-efficient features? Proof of these features’...
Four mistakes to avoid with your Facebook ads
Your potential clients are on Facebook, so it makes sense to advertise there. But before you promote...