Ways To Leverage Your Email Signature
An email signature is more than contact information—it is a marketing opportunity. Creating a prof...
Clients Hire People, Not Resumes
Why should prospects hire you instead of the many qualified agents and brokers in your market? Becau...
Unique Closing Gifts From a Houston Member
Know a member we should consider for a future profile? Tell us, or send us other article ideas, at...
Fact or Fiction: Descriptive Words and the Term REALTOR®
Descriptive wording may not be used with the term REALTOR®? Fact. According to NAR’s Membershi...
Techniques To Be More Confident on Camera
Being in front of the camera can be intimidating. But that shouldn’t stop you from creating videos...
Share the Advantages of a REALTOR®
What Only REALTORS® Offer As a REALTOR®, you can bring value that other real estate license hol...
Enhance Your YouTube Videos with Custom Thumbnails
When you upload a video to your YouTube channel, do you always like the thumbnail image that’s pro...
New Member Benefit Wise Agent Takes Your Business to the Next Level
The newest Texas REALTORS® member benefit, Wise Agent, combines contact management, transaction ma...
Connect With QR Codes
QR codes (quick response codes) are not new; however, there has been a resurgence in usage since the...
Build Trust To Grow Your Business
Since real estate is a business based on relationships, trust-building is essential for success. Her...
Tips to Market Your Business With Video
Video storytelling is a marketing technique that allows you to create higher engagement with consume...
7 Tips To Take a Great Headshot Yourself
Making a great first impression is essential for gaining new business. That’s why having a current...
4 Tips to Optimize Your Virtual Networking
Online communities are a great place to share information, offer advice, create relationships—and ...
Try This Creative Way To Show Your Expertise
Since a large part of the real estate business is solving problems, establishing trust with current ...
5 Tips for Direct Mail Marketing Success
You can use many communication channels to reach consumers. A tried-and-true strategy that is not al...
Ways To Find Your Niche
How do you create your own real estate niche? Everyone has hobbies and interests they’re ...
How to Leverage NAR's Consumer Advertising
The National Association of REALTORS® is in its fourth year of “That’s Who We R” campaign, sh...
Learn an Easy Way To Boost Your Marketing
Developing new marketing content takes time. However, there are ways to leverage what you have alrea...
4 Ways to Gain New Business
There are more active real estate agents than ever before. With all the competition, using the same ...
What You Can Learn From Your Competition
There's a lot of competition in the real estate industry, but that’s not necessarily bad. You can ...
Get the Most From Your Professional Groups
Logging on or showing up is a good start when you join a professional network, but if you really wan...
5 Tips to Improve Your Online Bios
According to the NAR 2021 Real Estate in a Digital Age report, 97% of all homebuyers in 2020 used th...
5 Tips for More Effective Marketing Emails
Using email marketing for your real estate business is vital for staying top-of-mind and nurturing l...
You Can Nurture Leads 24 Hours a Day
Many REALTORS® keep their phones on 24/7 so that they don’t miss out on a lead. However, it’s s...
How to Revive a Stale Listing
A stale or dead listing is one that fails to attract inquiries or has been on the market for longer ...
Build a Memorable Brand
Think of branding as how you introduce yourself and your business to clients. A strong brand helps y...
Control How Your Business Looks Online
When you search for your business online, you will most likely find your website or a basic business...
6 Tips for Text Message Marketing
Most people have their phones with them morning to night, so what better way to get in front of pros...
Budget-Friendly Ways to Get Attention
Advertising can increase your business, but there are also many low-cost ways you can make a big imp...
Market Properties with Emotion
People are supposed to put aside emotions in real estate transactions. They are told to focus on whe...
Farming Letters and the Code of Ethics
I am preparing a farming letter to solicit listings in a subdivision. What are the rules regarding a...
Improve Your Marketing With Insights Into Human Behavior
Successful sales and marketing professionals know that you can't influence people's behavior until y...
Ready... Set... Record
Podcasting is a great way to connect with prospects and clients and show them you are a knowledgeabl...
When to Delete a Social Media Post
Your social media accounts can be the first thing people see when they search for you on the interne...
Are You Projecting the Right Image?
People form opinions about you based on all kinds of cues. If you’re not careful, you may unintent...
Would Personalization Help or Hurt Your Marketing?
With consumers increasingly alert to issues surrounding the use of their personal information, tailo...
How to Generate Leads With Digital Products
E-books, checklists, guides, and other downloads or exclusive content can be used as digital product...
4 Steps to Get Effective Testimonials
1. Ask right away If you’ve done a testimonial-worthy job, clients are usually willing to give yo...
5 Easy Marketing Tests You Can Run
By splitting your email list into an “A” control group and a “B” test group, there are simpl...
How to Effectively Use Hashtags in Your Social Media Marketing
Hashtags organize social media content and can make your own marketing more discoverable to consumer...
3 Tips to Strengthen Your Marketing Strategy
A solid marketing strategy is how smart agents grow their business. Texas REALTORS® instructors sha...
4 Insights Into Specializing in Luxury Home Sales
Luxury home sales are being driven by a thriving economy and an influx of out-of-state buyers moving...
3 Steps to Better Testimonials
by John Graham For testimonials to encourage someone to use your services, they must tell a compell...
How to Establish a Quick Connection with Prospects
Humans are far more receptive to emotions and stories than facts. When you're making the case for re...
Put Yourself at the Center of Networking Events
Think about how many networking opportunities you’ve had in the past few months. You may have foun...
4 Ways to Improve Your Social Media Marketing
Remember Existing Clients You want to sell your listings and attract new clients, but don't ignore ...
2 Easy Strategies to Build Your Email List in 2019
This post by was written by contributor Aleksandra Missbrener. Don’t underestimate the power of a...
Boost Your Marketing With A Small-Business Certification
Looking for another way to distinguish your brokerage from others? Explore small-business certificat...
3 Ways to Cater to Gen X Clients
Focus on single-family homes and schools. Gen Xers still have kids, so convenience to schools carrie...
Are Open Houses Useful or a Waste of Time? Yes
Neighbors often love open houses. They'll wander in, check out the kitchen and bathrooms—wow, that...
Improve your professional bio in 3 easy steps
Follow these three steps to create a persuasive, all-purpose bio you can use for website profiles, m...
3 ways to revive a stale listing
Not sure why your listing has received little or no attention? It's probably priced wrong. But if yo...
Why you should send email on Sunday
Whether you're busy with showings or taking the day off, your email marketing should be working on S...
Don’t be seen as a spammer when sending marketing emails
Everyone complains about too much email, but it’s still an effective way to reach prospects and cl...
When it’s 100 degrees outside, flaunt your listing’s excellent energy audit
Have you seen more listings of properties with energy-efficient features? Proof of these features’...
Four mistakes to avoid with your Facebook ads
Your potential clients are on Facebook, so it makes sense to advertise there. But before you promote...