Market Properties with Emotion
People are supposed to put aside emotions in real estate transactions. They are told to focus on whe...
People are supposed to put aside emotions in real estate transactions. They are told to focus on whe...
I am preparing a farming letter to solicit listings in a subdivision. What are the rules regarding a...
Successful sales and marketing professionals know that you can't influence people's behavior until y...
Podcasting is a great way to connect with prospects and clients and show them you are a knowledgeabl...
Your social media accounts can be the first thing people see when they search for you on the interne...
Most people have their phones with them morning to night, so what better way to get in front of pros...
People form opinions about you based on all kinds of cues. If you’re not careful, you may unintent...
With consumers increasingly alert to issues surrounding the use of their personal information, tailo...
E-books, checklists, guides, and other downloads or exclusive content can be used as digital product...
1. Ask right away If you’ve done a testimonial-worthy job, clients are usually willing to give yo...
By splitting your email list into an “A” control group and a “B” test group, there are simpl...
Hashtags organize social media content and can make your own marketing more discoverable to consumer...
A solid marketing strategy is how smart agents grow their business. Texas REALTORS® instructors sha...
Luxury home sales are being driven by a thriving economy and an influx of out-of-state buyers moving...
by John Graham For testimonials to encourage someone to use your services, they must tell a compell...
Humans are far more receptive to emotions and stories than facts. When you're making the case for re...
Think about how many networking opportunities you’ve had in the past few months. You may have foun...
Remember Existing Clients You want to sell your listings and attract new clients, but don't ignore ...
This post by was written by contributor Aleksandra Missbrener. Don’t underestimate the power of a...
Looking for another way to distinguish your brokerage from others? Explore small-business certificat...
Focus on single-family homes and schools. Gen Xers still have kids, so convenience to schools carrie...
Neighbors often love open houses. They'll wander in, check out the kitchen and bathrooms—wow, that...
Follow these three steps to create a persuasive, all-purpose bio you can use for website profiles, m...
Not sure why your listing has received little or no attention? It's probably priced wrong. But if yo...
Whether you're busy with showings or taking the day off, your email marketing should be working on S...
Everyone complains about too much email, but it’s still an effective way to reach prospects and cl...
Have you seen more listings of properties with energy-efficient features? Proof of these features’...
Your potential clients are on Facebook, so it makes sense to advertise there. But before you promote...