Market Properties with Emotion
People are supposed to put aside emotions in real estate transactions. They are told to focus on whe...
Farming Letters and the Code of Ethics
I am preparing a farming letter to solicit listings in a subdivision. What are the rules regarding a...
Improve Your Marketing With Insights Into Human Behavior
Successful sales and marketing professionals know that you can't influence people's behavior until y...
Ready... Set... Record
Podcasting is a great way to connect with prospects and clients and show them you are a knowledgeabl...
When to Delete a Social Media Post
Your social media accounts can be the first thing people see when they search for you on the interne...
6 Tips for Text Message Marketing
Most people have their phones with them morning to night, so what better way to get in front of pros...
Are You Projecting the Right Image?
People form opinions about you based on all kinds of cues. If you’re not careful, you may unintent...
Would Personalization Help or Hurt Your Marketing?
With consumers increasingly alert to issues surrounding the use of their personal information, tailo...
How to Generate Leads With Digital Products
E-books, checklists, guides, and other downloads or exclusive content can be used as digital product...
4 Steps to Get Effective Testimonials
1. Ask right away If you’ve done a testimonial-worthy job, clients are usually willing to give yo...
5 Easy Marketing Tests You Can Run
By splitting your email list into an “A” control group and a “B” test group, there are simpl...
How to Effectively Use Hashtags in Your Social Media Marketing
Hashtags organize social media content and can make your own marketing more discoverable to consumer...
3 Tips to Strengthen Your Marketing Strategy
A solid marketing strategy is how smart agents grow their business. Texas REALTORS® instructors sha...
4 Insights Into Specializing in Luxury Home Sales
Luxury home sales are being driven by a thriving economy and an influx of out-of-state buyers moving...
3 Steps to Better Testimonials
by John Graham For testimonials to encourage someone to use your services, they must tell a compell...
How to Establish a Quick Connection with Prospects
Humans are far more receptive to emotions and stories than facts. When you're making the case for re...
Put Yourself at the Center of Networking Events
Think about how many networking opportunities you’ve had in the past few months. You may have foun...
4 Ways to Improve Your Social Media Marketing
Remember Existing Clients You want to sell your listings and attract new clients, but don't ignore ...
2 Easy Strategies to Build Your Email List in 2019
This post by was written by contributor Aleksandra Missbrener. Don’t underestimate the power of a...
Boost Your Marketing With A Small-Business Certification
Looking for another way to distinguish your brokerage from others? Explore small-business certificat...
3 Ways to Cater to Gen X Clients
Focus on single-family homes and schools. Gen Xers still have kids, so convenience to schools carrie...
Are Open Houses Useful or a Waste of Time? Yes
Neighbors often love open houses. They'll wander in, check out the kitchen and bathrooms—wow, that...
Improve your professional bio in 3 easy steps
Follow these three steps to create a persuasive, all-purpose bio you can use for website profiles, m...
3 ways to revive a stale listing
Not sure why your listing has received little or no attention? It's probably priced wrong. But if yo...
Why you should send email on Sunday
Whether you're busy with showings or taking the day off, your email marketing should be working on S...
Don’t be seen as a spammer when sending marketing emails
Everyone complains about too much email, but it’s still an effective way to reach prospects and cl...
When it’s 100 degrees outside, flaunt your listing’s excellent energy audit
Have you seen more listings of properties with energy-efficient features? Proof of these features’...
Four mistakes to avoid with your Facebook ads
Your potential clients are on Facebook, so it makes sense to advertise there. But before you promote...