Share the Advantages of a REALTOR®

What Only REALTORS® Offer As a REALTOR®, you can bring value that other real estate license hol...

Enhance Your YouTube Videos with Custom Thumbnails

When you upload a video to your YouTube channel, do you always like the thumbnail image that’s pro...

New Member Benefit Wise Agent Takes Your Business to the Next Level

The newest Texas REALTORS® member benefit, Wise Agent, combines contact management, transaction ma...

Connect With QR Codes

QR codes (quick response codes) are not new; however, there has been a resurgence in usage since the...

Build Trust To Grow Your Business

Since real estate is a business based on relationships, trust-building is essential for success. Her...

Tips to Market Your Business With Video

Video storytelling is a marketing technique that allows you to create higher engagement with consume...

7 Tips To Take a Great Headshot Yourself

Making a great first impression is essential for gaining new business. That’s why having a current...

4 Tips to Optimize Your Virtual Networking

Online communities are a great place to share information, offer advice, create relationships—and ...

Try This Creative Way To Show Your Expertise

Since a large part of the real estate business is solving problems, establishing trust with current ...

5 Tips for Direct Mail Marketing Success

You can use many communication channels to reach consumers. A tried-and-true strategy that is not al...

Ways To Find Your Niche

How do you create your own real estate niche? Everyone has hobbies and interests they’re ...

How to Leverage NAR's Consumer Advertising

The National Association of REALTORS® is in its fourth year of “That’s Who We R” campaign, sh...

Learn an Easy Way To Boost Your Marketing

Developing new marketing content takes time. However, there are ways to leverage what you have alrea...

4 Ways to Gain New Business

There are more active real estate agents than ever before. With all the competition, using the same ...

What You Can Learn From Your Competition

There's a lot of competition in the real estate industry, but that’s not necessarily bad. You can ...

Get the Most From Your Professional Groups

Logging on or showing up is a good start when you join a professional network, but if you really wan...

5 Tips to Improve Your Online Bios

According to the NAR 2021 Real Estate in a Digital Age report, 97% of all homebuyers in 2020 used th...

5 Tips for More Effective Marketing Emails

Using email marketing for your real estate business is vital for staying top-of-mind and nurturing l...

You Can Nurture Leads 24 Hours a Day

Many REALTORS® keep their phones on 24/7 so that they don’t miss out on a lead. However, it’s s...

How to Revive a Stale Listing

A stale or dead listing is one that fails to attract inquiries or has been on the market for longer ...

Build a Memorable Brand

Think of branding as how you introduce yourself and your business to clients. A strong brand helps y...

Control How Your Business Looks Online

When you search for your business online, you will most likely find your website or a basic business...

6 Tips for Text Message Marketing

Most people have their phones with them morning to night, so what better way to get in front of pros...

Budget-Friendly Ways to Get Attention

Advertising can increase your business, but there are also many low-cost ways you can make a big imp...

Market Properties with Emotion

People are supposed to put aside emotions in real estate transactions. They are told to focus on whe...

Farming Letters and the Code of Ethics

I am preparing a farming letter to solicit listings in a subdivision. What are the rules regarding a...

Improve Your Marketing With Insights Into Human Behavior

Successful sales and marketing professionals know that you can't influence people's behavior until y...

Ready... Set... Record

Podcasting is a great way to connect with prospects and clients and show them you are a knowledgeabl...

When to Delete a Social Media Post

Your social media accounts can be the first thing people see when they search for you on the interne...

Are You Projecting the Right Image?

People form opinions about you based on all kinds of cues. If you’re not careful, you may unintent...

Would Personalization Help or Hurt Your Marketing?

With consumers increasingly alert to issues surrounding the use of their personal information, tailo...

How to Generate Leads With Digital Products

E-books, checklists, guides, and other downloads or exclusive content can be used as digital product...

4 Steps to Get Effective Testimonials

1. Ask right away If you’ve done a testimonial-worthy job, clients are usually willing to give yo...

5 Easy Marketing Tests You Can Run

By splitting your email list into an “A” control group and a “B” test group, there are simpl...

How to Effectively Use Hashtags in Your Social Media Marketing

Hashtags organize social media content and can make your own marketing more discoverable to consumer...

3 Tips to Strengthen Your Marketing Strategy

A solid marketing strategy is how smart agents grow their business. Texas REALTORS® instructors sha...

4 Insights Into Specializing in Luxury Home Sales

Luxury home sales are being driven by a thriving economy and an influx of out-of-state buyers moving...

3 Steps to Better Testimonials

by John Graham For testimonials to encourage someone to use your services, they must tell a compell...

How to Establish a Quick Connection with Prospects

Humans are far more receptive to emotions and stories than facts. When you're making the case for re...

Put Yourself at the Center of Networking Events

Think about how many networking opportunities you’ve had in the past few months. You may have foun...

4 Ways to Improve Your Social Media Marketing

Remember Existing Clients You want to sell your listings and attract new clients, but don't ignore ...

2 Easy Strategies to Build Your Email List in 2019

This post by was written by contributor Aleksandra Missbrener. Don’t underestimate the power of a...

Boost Your Marketing With A Small-Business Certification

Looking for another way to distinguish your brokerage from others? Explore small-business certificat...

3 Ways to Cater to Gen X Clients

Focus on single-family homes and schools. Gen Xers still have kids, so convenience to schools carrie...

Are Open Houses Useful or a Waste of Time? Yes

Neighbors often love open houses. They'll wander in, check out the kitchen and bathrooms—wow, that...

Improve your professional bio in 3 easy steps

Follow these three steps to create a persuasive, all-purpose bio you can use for website profiles, m...

3 ways to revive a stale listing

Not sure why your listing has received little or no attention? It's probably priced wrong. But if yo...

Why you should send email on Sunday

Whether you're busy with showings or taking the day off, your email marketing should be working on S...

Don’t be seen as a spammer when sending marketing emails

Everyone complains about too much email, but it’s still an effective way to reach prospects and cl...

When it’s 100 degrees outside, flaunt your listing’s excellent energy audit

Have you seen more listings of properties with energy-efficient features? Proof of these features’...

Four mistakes to avoid with your Facebook ads

Your potential clients are on Facebook, so it makes sense to advertise there. But before you promote...