5 Easy Marketing Tests You Can Run

By splitting your email list into an “A” control group and a “B” test group, there are simpl...

How to Effectively Use Hashtags in Your Social Media Marketing

Hashtags organize social media content and can make your own marketing more discoverable to consumer...

3 Tips to Strengthen Your Marketing Strategy

A solid marketing strategy is how smart agents grow their business. Texas REALTORS® instructors sha...

4 Insights Into Specializing in Luxury Home Sales

Luxury home sales are being driven by a thriving economy and an influx of out-of-state buyers moving...

3 Steps to Better Testimonials

by John Graham For testimonials to encourage someone to use your services, they must tell a compell...

How to Establish a Quick Connection with Prospects

Humans are far more receptive to emotions and stories than facts. When you're making the case for re...

Put Yourself at the Center of Networking Events

Think about how many networking opportunities you’ve had in the past few months. You may have foun...

4 Ways to Improve Your Social Media Marketing

Remember Existing Clients You want to sell your listings and attract new clients, but don't ignore ...

2 Easy Strategies to Build Your Email List in 2019

This post by was written by contributor Aleksandra Missbrener. Don’t underestimate the power of a...

Boost Your Marketing With A Small-Business Certification

Looking for another way to distinguish your brokerage from others? Explore small-business certificat...

Improve Your Marketing With Insights Into Human Behavior

Successful sales and marketing professionals know that you can't influence people's behavior until y...

3 Ways to Cater to Gen X Clients

Focus on single-family homes and schools. Gen Xers still have kids, so convenience to schools carrie...

Are Open Houses Useful or a Waste of Time? Yes

Neighbors often love open houses. They'll wander in, check out the kitchen and bathrooms—wow, that...

Improve your professional bio in 3 easy steps

Follow these three steps to create a persuasive, all-purpose bio you can use for website profiles, m...

3 ways to revive a stale listing

Not sure why your listing has received little or no attention? It's probably priced wrong. But if yo...

Why you should send email on Sunday

Whether you're busy with showings or taking the day off, your email marketing should be working on S...

Don’t be seen as a spammer when sending marketing emails

Everyone complains about too much email, but it’s still an effective way to reach prospects and cl...

When it’s 100 degrees outside, flaunt your listing’s excellent energy audit

Have you seen more listings of properties with energy-efficient features? Proof of these features’...

Four mistakes to avoid with your Facebook ads

Your potential clients are on Facebook, so it makes sense to advertise there. But before you promote...