How Effective is the Association's Ad Campaign?

A recent survey of 1,000 adults across Texas shows favorable results from this year’s Texas REALTO...

Farming Letters and the Code of Ethics

I am preparing a farming letter to solicit listings in a subdivision. What are the rules regarding a...

Can an Associate Broker Call Himself "Broker" in an Ad?

No. An associated broker may not refer to himself as "broker" in an advertisement. According to the...

Some Ethics Complaints Can Be Anonymous

Members of the public and REALTORS® who want to anonymously file an ethics complaint against a REAL...

Your Guide to Attract Leads on Facebook

Need help getting the most out of your digital ad budget? REALTORS® Property Resource (RPR) has pu...

Ethics Case Study: Is Linking to a Listing Portal Considered Unauthorized Advertising?

In building her firm’s Facebook page, REALTOR® A decided to include a link to a realtor.com page ...

How to Avoid an Ethics Violation When Advertising Recently Sold Listings

The Code of Ethics provides that only the listing broker or cooperating broker in a transaction may ...

Can MLS Price Data Be Used in Advertising?

I’m sending a farming letter to a neighborhood where I’ve sold a home. Can I include the MLS sal...

Boost Your Marketing With A Small-Business Certification

Looking for another way to distinguish your brokerage from others? Explore small-business certificat...

TREC's New Advertising Rules Now in Effect

May 15 is the effective date for the new advertising rules from the Texas Real Estate Commission. If...

Proposed Forms, Changes to Ad Rules at TREC's May Meeting

The Texas Real Estate Commission met on May 7, and here's a summary of actions relevant to Texas REA...

How to Use a Nickname in Your Advertising

Can I use a nickname or my middle name in my advertising?TREC calls these alternate names. Before us...

What you should know about advertising your team

The Texas Real Estate Commission in November revised its advertising rules, which go into effect May...

TREC reconsiders restricting term "realty" in team advertising

The Texas Real Estate Commission is now publicizing that it intends to propose a change to recently ...

1 of these 2 words must be in your team name starting May 15

The Texas Real Estate Commission's revised advertising rules go into effect May 15, and that means n...

Four mistakes to avoid with your Facebook ads

Your potential clients are on Facebook, so it makes sense to advertise there. But before you promote...