Connect With QR Codes
QR codes (quick response codes) are not new; however, there has been a resurgence in usage since the...
Write Better Listing Descriptions
Put yourself in the shoes of potential buyers. Which listing description sounds better to you? “W...
How to Leverage NAR's Consumer Advertising
The National Association of REALTORS® is in its fourth year of “That’s Who We R” campaign, sh...
From the Legal Hotline: Must You Include the Designated Broker’s Name in Advertisements?
Agents who are sponsored by business entity brokerages have called to ask if they must include the d...
Must Open House Signs Follow Advertising Rules?
Directional signs are not considered to be an advertisement under TREC Rule §535.155(b)(1) and ther...
Do You Know How to Properly Use the Term REALTOR®?
When you use the term REALTOR® to describe yourself or your business, you are telling others that y...
Fact or Fiction: What Must a List of Recently Sold Homes Include?
Agents who include a list of recently sold homes in advertising must make it clear whether they had ...
Control How Your Business Looks Online
When you search for your business online, you will most likely find your website or a basic business...
DIY Advertising Math: Learn How to Calculate CTR, CPC, ROI, and More
Making the most of your advertising dollars means understanding the ways ads are measured. The formu...
Fact or Fiction? Promotional Items and Sponsorships
Promotional items and sponsorships are considered advertising. FACT. TREC considers those items, ...
How Effective is the Association's Ad Campaign?
A recent survey of 1,000 adults across Texas shows favorable results from this year’s Texas REALTO...
Farming Letters and the Code of Ethics
I am preparing a farming letter to solicit listings in a subdivision. What are the rules regarding a...
Can an Associate Broker Call Himself "Broker" in an Ad?
No. An associated broker may not refer to himself as "broker" in an advertisement. According to the...
Some Ethics Complaints Can Be Anonymous
Members of the public and REALTORS® who want to anonymously file an ethics complaint against a REAL...
Your Guide to Attract Leads on Facebook
Need help getting the most out of your digital ad budget? REALTORS® Property Resource (RPR) has pu...
Ethics Case Study: Is Linking to a Listing Portal Considered Unauthorized Advertising?
In building her firm’s Facebook page, REALTOR® A decided to include a link to a realtor.com page ...
How to Avoid an Ethics Violation When Advertising Recently Sold Listings
The Code of Ethics provides that only the listing broker or cooperating broker in a transaction may ...
Can MLS Price Data Be Used in Advertising?
I’m sending a farming letter to a neighborhood where I’ve sold a home. Can I include the MLS sal...
Boost Your Marketing With A Small-Business Certification
Looking for another way to distinguish your brokerage from others? Explore small-business certificat...
TREC's New Advertising Rules Now in Effect
May 15 is the effective date for the new advertising rules from the Texas Real Estate Commission. If...
Proposed Forms, Changes to Ad Rules at TREC's May Meeting
The Texas Real Estate Commission met on May 7, and here's a summary of actions relevant to Texas REA...
How to Use a Nickname in Your Advertising
Can I use a nickname or my middle name in my advertising?TREC calls these alternate names. Before us...
What you should know about advertising your team
The Texas Real Estate Commission in November revised its advertising rules, which go into effect May...
TREC reconsiders restricting term "realty" in team advertising
The Texas Real Estate Commission is now publicizing that it intends to propose a change to recently ...
1 of these 2 words must be in your team name starting May 15
The Texas Real Estate Commission's revised advertising rules go into effect May 15, and that means n...
Four mistakes to avoid with your Facebook ads
Your potential clients are on Facebook, so it makes sense to advertise there. But before you promote...