October 01, 2024

An ad campaign rolled out statewide in August to tell Texans about the recent compensation changes in the industry. The messages reinforce that a REALTOR® is the trusted professional to guide them in all their real estate transactions. Digital ads, online search, video, and social media provide a link to texasrealestate.com/learn, where consumers can find more information and search for a REALTOR®. After an initial educational phase, the campaign will shift to messaging that solely highlights the value of working with a REALTOR®.