November 01, 2025

Text is what’s next. It’s nothing personal, but your followers aren’t listening. Up to 85% of social media users keep the sound off when watching videos. So, text deserves to be front and center in your video strategy. Plus, including captions may help catch the attention of search engines, because SEO relies heavily on text.

How to? It’s built in. The major social media platforms now include options for adding captions to video. After recording or uploading a video, click the “Captions” or “CC” option in the video editor to generate text from your audio. Then you can adjust the style and timing. You may even want to shorten the text into a summary instead of word-for-word transcription. Either way, don’t skip the editing step—error-free captions help uphold your professional image.

Seize the moment. The first second or two of your video is crucial for establishing what is going on and why people should care. Piquing your viewers’ interest with catchy text at the beginning of a video makes it more likely they will still be watching at the end. So, caption your video content—even if people don’t hear you, they’ll read you loud and clear.