May 01, 2026

You can have a great listing presentation and still not get the job. Here are tips to make your next meeting with sellers a success.

Control the Meeting

Sellers are hiring a professional to handle the sale. If you walk in with a rehearsed plan, you demonstrate that you are that professional. For example, you could start by asking the sellers for a property tour, then sit with them and talk about their goals, and finally present your value proposition. Whatever your plan, sharing your agenda ahead of time will give them confidence that you’re prepared and know what you’re doing.

Ask Questions—and Listen

Throughout the meeting, ask questions. “What’s your favorite feature of the property? How long have you lived here?” They don’t have to be probing questions; you’re building rapport and learning about the property and the sellers—plus, you might uncover information to help you better market their property. The key is to attentively listen to the sellers’ answers and explore areas of concern or confusion.

Act Like You Have the Listing

Say things like “When I start marketing this property … ” instead of “If you decide to list with me.” That doesn’t mean you should act cocky. But projecting confidence shows you are ready to get to work.

Leave Materials With the Sellers

Emails are easy to delete. A folder with your homeselling process, data about recent sales, and background about you and your services is harder to ignore.

Outline What Comes Next

Whether you ask for the listing before you leave or plan to follow up in a few days, clearly convey what happens next. Leaving it up to the sellers to make the next move decreases your chance of success.