January 01, 2026

Across the years, Texas REALTORS® has created advertising campaigns touting the value of working with a REALTOR®. In 1983, the campaign relied on local associations and brokerages to purchase materials like ad slicks and mailers and then pay to run them locally. “I want to see these ads appearing in hundreds of newspapers … Let’s blanket the state with our optimism,” encouraged Chairman of the Public Relations Committee Virginia Cook. The effort focused entirely on Private Property Week, April 10-16.

Today, Texas REALTORS® creates and runs a full statewide advertising campaign for much of the year, touting the value REALTORS® bring to their clients and communities. The Bring It Home campaign that launched in 2025 continues this year with existing and new ads for residential, commercial, and property management. Consumers will see a variety of ads on websites, social media, online search results, connected TV, and streaming radio, as well as public relations efforts, sponsored programming, and social-media-influencer campaigns.

Learn more at texasrealestate.com/consumercampaigns and contact marketing@texasrealtors.com, if you or your local association would like materials to share in your market.