No. A team name is a name used by one or more license holders sponsored by or associated with the same broker that is not the broker’s name or an assumed business name of the broker. Team names must end with the terms team or group. Team names cannot contain terms that imply that the team is offering brokerage services independent of the broker. Some prohibited terms are brokerage, company, and associates. The terms realty or real estate are acceptable as part of a team name as long as the team name ends with the terms team or group. Keep in mind that the ad must still contain the name of the broker. Before you use a team name in an ad, the broker must register the team name with TREC.
Team Names
Last Updated September 09, 2025
No. All team names must end with team or group and must not include the terms brokerage, company, or associates. A new team name that meets the requirements of the new rules will have to be registered with TREC by your broker before you use that team name in advertising.
Last Updated September 09, 2025
Brokers must register team names with TREC in the REALM Portal. Instructions for adding or updating a team name are available at TREC’s website.
Last Updated July 01, 2026
