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Legal FAQs for REALTORS® — Advertising
Use of the term REALTOR® in ads

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Legal disclaimer

As a REALTOR®, I'm entitled to use the term REALTOR® in my ads, but I understand there are certain requirements on how the term may appear. Can you elaborate? (updated Jan. 1, 2002)

Only members of the REALTOR® association may use the term REALTOR®. REALTOR® members may use the term REALTOR® only in connection with their real estate business. One may use the term REALTOR® only descriptively. One may not use the term REALTOR® as part of one’s name, but may use that term to describe the firm. The term REALTOR® should always appear in capital letters and the federal registration symbol, ®, should follow. Punctuation should be used to separate the firm name from the term REALTOR®. Do not hyphenate or abbreviate the term REALTOR®. Do not use descriptive words to modify the term REALTOR® (for example, Professional REALTORS®, Commercial REALTORS®, etc.).

May I use the term REALTOR® in the name of my firm? (updated Jan. 1, 2002)

No. A REALTOR® may use the term REALTOR® only descriptively. The term REALTOR® may not be used a part of firm’s name, but may be used to describe that the firm is a REALTOR® firm. For example, Alamo REALTORS®, Inc. is not a proper use of the term, but Alamo Real Estate, Inc., REALTORS® is a proper use of the term. In the second example, the term REALTORS® is not part of the name and is used descriptively, as evidenced by the comma and the placement of the term Inc.

May I use the term REALTOR® in my domain name? (updated Jan. 1, 2002)

NAR’s Legal Affairs Department answered this question as follows: "The term REALTOR®, whether used on the Internet, as part of the domain name, or in any other advertisement, must refer to a member or member’s company, may not be used with descriptive words or phrases, and should be separated from the member’s name or company’s name. Uses such as number1REALTOR®.com, firstREALTOR®.org, or REALTOR®properties.com are all incorrect. Uses such as johndoe-REALTOR®.com or abcrealty-realtors.com on the other hand are examples of what could be done with the term as part of a domain name."

Legal Disclaimer: The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on TexasRealEstate.com. Any legal or other information found here, on TexasRealEstate.com, or at other sites to which we link, should be verified before it is relied upon.

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