Communications

Email Content to Share

Background

You and all members of Texas REALTORS® are encouraged to share accurate information and counter any misinformation about the NAR settlement, while continuing to promote the value REALTORS® bring to the homeownership journey.

Below, you’ll find sample copy and creative assets you can share via email.

Download the email header and copy the sample text to create emails—don’t forget to add you contact information at the bottom of each message.

Why hire a REALTOR email header

Why Hire a REALTOR®?

It’s easier than ever to DIY almost anything. Before you buy or sell a home without professional guidance, though, consider the following reasons to work with a REALTOR®.

Save Time and Avoid Costly Mistakes

REALTORS® understand the many steps involved in a transaction and ensure things don’t get off track. Want to know how termination options work? Can you ask the seller for repairs? What happens if you can’t get a loan by an important deadline? As your REALTOR®, I will guide you and keep your transaction on track so you don’t waste your time or take steps that could jeopardize your transaction or increase your risk of future problems.

Improve Your Bottom Line

REALTORS® are armed with the most up-to-date information about laws, the market, and other details that put us in a position to guide you on price and negotiations. Don’t risk going it alone and making a mistake that could cost you tens of thousands of dollars.

Get Peace of Mind

Real estate transactions can make people feel confused, overwhelmed, and vulnerable, but I can put you at ease. As a member of Texas REALTORS®—the statewide association of real estate agents and brokers—I have access to specialized resources and training to ensure I can best serve you. Plus, as a REALTOR®, I adhere to a strict Code of Ethics, and always keep my clients’ interests first.

Before you attempt to buy or sell real estate on your own, consider all the benefits you receive with a trusted Texas REALTOR® to guide you.

I’m here to answer questions and bring your real estate dreams to life. Get in touch by calling or emailing me at [CONTACT INFORMATION] and be sure to follow me on [SOCIAL MEDIA CHANNEL].

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Know the facts email header

Know the Facts

Changes to the real estate process are going into effect this August. Since they were announced, I’ve heard a lot of misinformation about what this does and doesn’t mean for homebuyers and sellers.

Below, I’ve addressed three common myths about these changes and the facts to help you better understand how these changes affect you.

MYTH 1: The NAR settlement will eliminate real estate fees.

FACT: The settlement aims to enhance transparency in compensation. Buyers and sellers in Texas can continue to benefit from hiring REALTORS® to guide them through real estate transactions with skill, care, and diligence.

MYTH 2: Buyers will have to pay their REALTORS® out of pocket.

FACT: There are various ways buyers may pay for the service of brokers. There will still be the option to ask the seller to cover the cost of their buyer’s agent’s fee.

MYTH 3: The NAR settlement will significantly reduce the cost and quality of real estate services.

FACT: REALTORS® remain committed to providing our knowledge, attention, and dedication to your homebuying or selling experience, guiding you through the process. The services provided by brokers and the fees they charge are independently set by each brokerage. This will not change. Buyers and sellers will continue to have a choice in what broker to hire based on the criteria that matter most to them.

The real estate process may seem complex, but it doesn’t have to be confusing.

If you have questions or are looking to buy a home, I’m here to help. Contact me at [CONTACT INFORMATION].

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Three big takeaways email header

Three Big Takeaways

You may have heard about recent updates to the homebuying and selling process. These changes, effective August 17, 2024, are focused on providing a clear, transparent real estate process. Because there is a lot of misinformation being shared about the updates and broker compensation, I want to make sure you have accurate information that may be important to your real estate journey.

Here are the main takeaways:

  • To ensure buyers understand and agree on compensation before beginning the homebuying process, brokers will now require a written representation agreement before touring homes. These forms are carefully written to provide buyers with information and options to define the services they want and clearly spell out compensation details, such as the amount or rate of payment.
  • Compensation offers for buyer’s brokers will no longer be published in the multiple listing service (MLS). Offers of compensation will continue to be an option buyers can pursue off-MLS through negotiation and consultation with their real estate professionals.
  • You will continue to be guided by the skill, care, and diligence I bring as a REALTOR® in what may be the largest transaction of your life. From helping you navigate a maze of complex paperwork to coordinating inspections and negotiating the best deal, I’m here for you every step of the way.

To learn more about these changes, contact me at [CONTACT INFORMATION].

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