Why you’re wrong about Millennials
10/27/2016 | Author: Editorial Staff
All Millennials want hip lofts and condos in the middle of the city, right? Not exactly. Like all stereotypes, that one isn’t always true.
- FiveThirtyEight says that “whether by choice or economic circumstance, young Americans are still more likely to leave the city for the suburbs than the other way around.”
- The Wall Street Journal proclaims that 66% of Millennials want to live in the suburbs.
- Fortune predicts that Millennials are about the leave cities in droves.
- U.S. News & World Report notes that Millennials want to live in a different type of suburb than their parents.
These stories reinforce the notion that every prospective client is different—not all Baby Boomers hate technology, not all Gen Xers are skeptical. Ask your Millennial clients questions about what’s important to them.
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