Why you should have a Facebook business page
11/22/2016 | Author: Editorial Staff
Do you promote your business on Facebook using your personal account? If so, you’re violating Facebook’s terms of service, and Facebook may remove your content and/or disable your account. But there are two easy ways to fix that:
Beyond complying with Facebook's rules, however, there are advantages to using a page instead of your personal account.
No follower limit. Facebook limits personal pages to 5,000 friends. But your business page can have unlimited followers, expanding your business's reach.
Ability to schedule posts. You can sit down once and set up several posts to go live at a future date and time.
Access to Insights. Your page comes with a dashboard called Insights that provides mounds of data about your followers and how they interact with your page. Use this data to schedule posts for times when your followers are online or to post more on topics popular with your followers.
Appearance of increased professionalism. You probably wouldn't create a personal webpage for your business marketing. Why are you using a personal Facebook account for your business?
Ability to advertise on Facebook. If you'd like to expand the influence of your posts with paid placement, a Facebook page gives you that option.
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