Why certain buyers won’t choose you if you don’t know about this

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A woman with glasses using a magnifying glass to look at a toy house in her hand

09/29/2015 | Author: Editorial Staff

If you’re not familiar with feng shui, it could be costing you business. A survey by Better Homes and Gardens Real Estate and the Asian Real Estate Association of America of 500 Chinese-Americans found that more than one third would avoid hiring a real estate agent if he or she had no knowledge of feng shui principles. In addition, 86% of respondents said feng shui will play a role in a future homebuying decision, and 79% are willing to invest more for a home that incorporates feng shui principles.

Chinese-Americans may not be the only homebuyers keeping feng shui in mind. The 2015 Texas International Homebuyers Report said homebuyers from Asia/Oceania, including China, accounted for 31% of Texas home sales purchased by international buyers between April 2014 and March 2015.

Make sure you are ready to assist clients who are interested in this ancient design practice. Learn more about it from “View properties from this age-old perspective” in Texas REALTOR® magazine.

Categories: Business tips, Research
Tags: buyers, research, feng shui, international