Why certain buyers won’t choose you if you don’t know about this

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A woman with glasses using a magnifying glass to look at a toy house in her hand

09/29/2015 | Author: Editorial Staff

If you’re not familiar with feng shui, it could be costing you business. A survey by Better Homes and Gardens Real Estate and the Asian Real Estate Association of America of 500 Chinese-Americans found that more than one third would avoid hiring a real estate agent if he or she had no knowledge of feng shui principles. In addition, 86% of respondents said feng shui will play a role in a future homebuying decision, and 79% are willing to invest more for a home that incorporates feng shui principles.

Chinese-Americans may not be the only homebuyers keeping feng shui in mind. The 2015 Texas International Homebuyers Report said homebuyers from Asia/Oceania, including China, accounted for 31% of Texas home sales purchased by international buyers between April 2014 and March 2015.

Make sure you are ready to assist clients who are interested in this ancient design practice. Learn more about it from “View properties from this age-old perspective” in Texas REALTOR® magazine.

Categories: Business tips, Research
Tags: buyers, research, feng shui, international


THERESA AKIN on 10/05/2015

Had a client who wanted to see my home to see if my “feng shui”  was good.  That’s ok, I don’t take clients to my home. They kept insisting so I introduced them to another agent on a referral. They tried to follow me home. Let other agent know of their antics.

Randy Dicken on 10/04/2015

I have sold several homes in the DFW area to Asian families.
They appreciate it when I ask them to teach me.
It makes for great conversation.
And I find that none of them agree on what it all means.
But the client is right ... even if I don’t get it.

Bill Bailey on 10/01/2015

In 18 years of business I can only think of perhaps 2 clients who brought up feng shui issues in purchasing a home.  They taught me enough to help look for and find a home and they purchased without much of an issue being brought up.  This was in the West Houston/Katy market area.

Deborah Wheeler Morales on 10/01/2015


Feng Shui originally required a dragon’s back upon which to assimilate the positioning of favorables or unfavorables ...................and of course a person filling the role of Shaman to actually see and interpret the geo-positioned information from said dragon for a fee or trade.

I don’t think our licensing procedures and maintenance allow us to be such.

Nice decorating always is a plus, though,  which can be obtained usually without the geo positioned information mentioned above.

Robert Shaffer on 10/01/2015

Feng shui??? Where I live we may have .0005% Asian…No big deal

Richard Weeks on 09/30/2015

I have never understood why feng shui is not a big deal in North Korea, Vietnam, Cambodia, and China?

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