What to tell consumers about online price estimates

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Texas REALTOR® Magazine Minute heading for series of short videos

07/14/2016 | Author: Editorial Staff

How many times have sellers told you their desired listing price came from an online home estimate tool? The bad news is that this is something you’ll hear often, but the good news is that Texas REALTOR® magazine has prepared a ready-made response for you to use.

Check out the latest Texas REALTOR® Magazine Minute video for help with what to say, then download the free flier mentioned in the video here. You can also learn more about how automated valuation models (AVMs) work in the July 2016 issue of Texas REALTOR® magazine.

Categories: Business tips, Sellers
Tags: sellers, consumers, business tips, texas realtor® magazine minute


Christine J. Paul on 07/14/2016

Excellent info and one page explanation we can share with sellers!

Mark McNitt on 07/14/2016

Great idea on the disclaimer page to hand out!  Consumers also look at the county appraisal values and sometimes will use those numbers.  I remind future Sellers that Texas is a non-disclose state regarding sale prices and the county nor these on-line portals have accurate sales data.  However, Realtors do have access to this information and can provide pin-point information specific for their home’s size, condition and market conditions around it to determine a more accurate sale price.  Again, using the RPR site and app also helps when presenting pricing information to Sellers.

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While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on texasrealestate.com. Any legal or other information found here, on texasrealestate.com, or at other sites to which we link, should be verified before it is relied upon.

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