What are the guidelines for using the term REALTOR® in ads?

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06/24/2016 | Author: Legal staff

Are there any guidelines for how I can use the term REALTOR® in my ads?

Yes. If you’re a NAR member, you can use the term REALTOR® in your ads as long as you follow these guidelines:

  • Only use the term in connection with your real estate business.
  • Use the term REALTOR® to identify yourself as a member of your local board, TAR, or NAR.
  • Use the term REALTOR® in connection with your name or firm name, but don’t use it as part of your name or firm name. For example, Tom Smith, REALTOR® is acceptable.
  • The term should always appear in capital letters and should be followed by the federal registration symbol.
  • Use punctuation to separate your name or firm name from the term REALTOR®. An exception to this rule is that REALTOR® does not need to be separated from a name or firm name with punctuation in a domain name, email address, or username.
  • Do not hyphenate, abbreviate, expand (Realtorific), or combine (REALTOR® Assistant) the term REALTOR® with other terms.
  • Do not use descriptive words to modify the term REALTOR®. For example, John Doe, Professional REALTOR® or Jones Real Estate, #1 REALTORS® are not acceptable.

Categories: Business tips, Legal
Tags: legal, legal faq, advertisement, advertising, national association of realtors


Lanie Brown on 07/20/2016

Would there be an exception to not using descriptive words along with REALTOR®? On social media where the audience could be anywhere I like to identify myself as Texas REALTOR® because Texas is the state where I am licensed.

Betty Jo Stewart on 06/30/2016

Jila, you have to use the numerical key pad on the RIGHT SIDE of the key board for this to work (make sure your cap lock key is on).  It won’t work with the numbers under the special characters.

Jila Seraj on 06/30/2016

I held down ALT key and type 0174. Nothing happened. Does it work on PC too?

Myka AllenJohnson on 06/28/2016

Hi Liz, if you are on your computer, you can hold down the “ALT” key and type in 0174 on your keyboard.  If you are not on a computer, you can copy and paste the registered symbol from another page and paste it next to the word, “REALTOR”.

Liz Renfro on 06/27/2016

Where can I go to find the Realtor with the copy right on it?

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Legal disclaimer

The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on texasrealestate.com. Any legal or other information found here, on texasrealestate.com, or at other sites to which we link, should be verified before it is relied upon.

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