What are the guidelines for using the term REALTOR® in ads?
06/24/2016 | Author: Legal staff
Are there any guidelines for how I can use the term REALTOR® in my ads?
Yes. If you’re a NAR member, you can use the term REALTOR® in your ads as long as you follow these guidelines:
- Only use the term in connection with your real estate business.
- Use the term REALTOR® to identify yourself as a member of your local board, TAR, or NAR.
- Use the term REALTOR® in connection with your name or firm name, but don’t use it as part of your name or firm name. For example, Tom Smith, REALTOR® is acceptable.
- The term should always appear in capital letters and should be followed by the federal registration symbol.
- Use punctuation to separate your name or firm name from the term REALTOR®. An exception to this rule is that REALTOR® does not need to be separated from a name or firm name with punctuation in a domain name, email address, or username.
- Do not hyphenate, abbreviate, expand (Realtorific), or combine (REALTOR® Assistant) the term REALTOR® with other terms.
- Do not use descriptive words to modify the term REALTOR®. For example, John Doe, Professional REALTOR® or Jones Real Estate, #1 REALTORS® are not acceptable.
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