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Use Instagram’s new Stories feature to engage your followers

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08/22/2016 | Author: Editorial Staff

Shortly after the update changing how your feed is organized, Instagram announced a big new feature for the photo-sharing app: Stories. Almost identical to one of the core features of breakout social app Snapchat, the new Stories feature allows Instagram users to share photos and videos that have a lifespan of only 24 hours. Stories from the people you follow are now at the top of your feed, and anything posted to a story doesn’t automatically become a part of that user’s permanent profile.

In addition to adopting the fleeting nature of Snapchat, Instagram Stories also incorporates the ability to draw on and embellish photos and videos. While part of the appeal—and, for REALTORS®, potentially a drawback—of Snapchat is its young audience, Stories presents a new way to engage the followers you’ve already cultivated on Instagram and reach its larger, demographically-broader audience.

Here are a few tips to start out with using Instagram Stories:

  • You can include photos or videos taken recently in your story. After launching Stories by tapping the plus button, swipe down to open a gallery of the photos and videos you’ve captured in the past 24 hours that are available to use.
  • Use Boomerangs and Hyperlapses. It’s not just typical photos and videos that can go in your story. Boomerangs and Hyperlapses (two video formats created by Instagram-owned apps of the same names) you’ve made in the past 24 hours can also be included.
  • There are filters. They’re more akin to the color- and hue-altering filters you’ve come to associate with Instagram rather than the geographic or facial filters of Snapchat, but Stories does include this feature.
  • Tailor the privacy of your Stories. In your account settings under “Story Settings,” you can select people to hide your story from.
  • Download your story or post it on your profile. Tap the three dots at the bottom right of the photo or video in your story to open the menu, then tap “Save Photo.” In that same menu is an option to “Share as Post” straight from your story to your profile.
  • See who’s watching your Stories. Like Snapchat, there’s an option to see who’s looking at your story. With your story open, swipe up to show who’s already seen your story and the number of total views.   

Categories: Business tips
Tags: tech tips, instagram, social media

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The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on Any legal or other information found here, on, or at other sites to which we link, should be verified before it is relied upon.

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