These ethics complaints are in the mail

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02/02/2017 | Author: Editorial Staff

The Texas Association of REALTORS® Professional Standards Department has seen an uptick in complaints filed for farming letters and postcards that violate the Code of Ethics because they don’t disclose the firm’s name. Article 12 says you must disclose the name of your firm in a reasonable and readily apparent manner in your real estate communications.

These growing farming-letter complaints also include REALTORS® who offer to purchase consumers’ properties through an investment company separate from their real estate brokerage. In addition to violating Article 12, these letters often violate Article 4, which requires that you disclose to the seller or the seller’s agent your true position when acquiring any ownership interest in property or presenting offers for yourself, any member of your immediate family (which includes siblings), members of your firm, or any entities in which you have any ownership interest.

Keep in mind that all types of farming messages must comply with the Code of Ethics—regardless of your marketing message.

Learn more about the Code of Ethics and the complaint process at texasrealestate.com.

Categories: Benefits, Ethics
Tags: ethics, marketing, code of ethics

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The material provided here is for informational purposes only and is not intended and should not be considered as legal advice for your particular matter. You should contact your attorney to obtain advice with respect to any particular issue or problem. Applicability of the legal principles discussed in this material may differ substantially in individual situations.

While the Texas Association of REALTORS® has used reasonable efforts in collecting and preparing materials included here, due to the rapidly changing nature of the real estate marketplace and the law, and our reliance on information provided by outside sources, the Texas Association of REALTORS® makes no representation, warranty, or guarantee of the accuracy or reliability of any information provided here or elsewhere on texasrealestate.com. Any legal or other information found here, on texasrealestate.com, or at other sites to which we link, should be verified before it is relied upon.

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