Reach your followers after Instagram’s feed update
08/03/2016 | Author: Editorial Staff
If you use Instagram as part of your digital marketing plan, you may have heard that the photo-sharing service is changing the way it chooses which posts to show users. Instead of displaying posts from people you follow in chronological order, Instagram will now use an algorithm to determine what shows up in your feed. You might already be experiencing this change first-hand, with your own feed suddenly a mix of old posts, ones you’ve already seen, and newer items.
Instagram claims that users miss about 70% of their feed, and the intent of the update is for the photos users care most about to be displayed higher. What this means for your account depends on its activity and the engagement you see. Before re-assessing Instagram’s place in your marketing plan, try these strategies to maximize its value for you.
- Take advantage of opportunities to cross-post. Instagram photos display well in the feeds of its parent company, Facebook. Use the in-app option to publish your Instagram posts to your Facebook page. Embedding Instagram posts wherever appropriate can also increase exposure of your account.
- Make your bio link specific to your Instagram audience. Focus on a consistent call to action for your Instagram followers, and make sure that when they follow the link in your bio, it reflects that call to action.
- Use location and photo tagging. Instagram allowing users to search for places makes location tagging an even more attractive way to get your posts in front of more users, as your tagged post will show up in chronological order on the location’s page. Similarly, tagging another account in your photo will include it on the page of tagged images accessible from that account’s profile, potentially putting it in front of fans of the other account.
- Double down on popular hashtags and campaign tags. Do you have a set of popular hashtags you already use or a tag for a campaign you use consistently? Don’t abandon those efforts; the photos under “Most recent” on hashtag pages will still be sorted chronologically.
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